With artists like Billkin, PiXXiE, and Tilly Birds taking T-Pop from local markets and reaching fans in countries like Sweden, Mexico, Germany, and France, the newfound visibility of the genre is proof positive that music knows no borders. As a result, listenership in T-Pop has doubled in the past year: Tracks like “ ชอบตัวเองที่อยู่กับเธอ ,” “ ไม่ได้ก็ไม่เอา ,” and “ เพื่อน เล่นไม่เล่นเพื่อน (Just Being Friendly) ” are hitting massive stream numbers both on and off the T-Pop Now playlist, which has seen 3.5 times the growth of the past five years. Thai music is driven by a devoted local fan base that includes the United States, Malaysia, Singapore, Taiwan, and Japan as its top markets, extending well into the global community. And they’re gaining momentum in large part thanks to a fandom-fueled subgenre.
Thai music and culture have been making serious waves across the globe as of late.
